July 15th-17th, 2020

08:15 GMT


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The ICDEc 2021'Program


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  • Day 01 15 Jul 2021
  • Day 02 16 Jul 2021
  • Day 03 17 Jul 2021
08:15 - 08:30 GMT

Welcoming session

08:30 - 09:30 GMT

Opening Session

Gunnar Piho, Former vice dean at the School of Information Technologies, Tallinn University of Technology

Rim Jallouli, Steering committee, Professor of Marketing and Innovation, University of Manouba

Mohamed Anis Bach Tobji, Steering committee, Dean of The Higher School of Digital Economy, University of Manouba

Leith Campbell, RMIT University, Australia

Nassim Bahri, IT Chair

09:30 - 10:30 GMT
Wissem Oueslati

Guest speeches: The Estonian model of e-residency

Session chair: Vasile Alecsandru Strat, Dean of Bucharest Business School

Wissem Oueslati (Biography)

How Estonia creates E-country?


E-commerce Consultant and Expert E-Estonia. He Helds several positions in E-commerce & Digital Coaching and Consulting:

  • University expert in E-Commerce & New technologies at ESEN
  • Udemy Trainer (Best Seller course): How-to-become-e-resident-in-estonia-and-open-your-company
  • E-BOOK Writer: How to become e-resident in Estonia and open your companyremotely
  • Blogger
  • Chronicler in economic magazine Le Manager
  • E-Commerce & Digital Consultant
  • Founder Member of EERICA: Estonian e-Residents International Chamber Association
  • Trained and assisted hundreds of business leaders for digital marketing
  • E-Commerce Coach with International organizations such as: BERD (European Bank for Reconstruction and Development) and ONUDI (United Nations Industrial Development Organization)
  • Designer and manager of the Tunisian Handicraft E-commerce project
  • Project manager of Agripreneur 2.0 with GIZ (German Company for International Cooperation)
  • Also worked as a senior engineer within from the Ministry of Defense and Sungard

Ivar Veskioja

Ivar Veskioja (Biography)

Creating seamless online experiences to SMEs


Ivar is committed to making Estonia great with the “country as a service” concept powered by the Estonian e-Residency. His field expertise has been utilized in the governmental steering committee for e-Residency, and in The Estonian Service Industry Association. Previously he has been a partner at leading Estonian accounting firm 1Office, and at expense management SaaS Envoice. He is a founder of Unicount that offers super easy Estonian company formation for one-person businesses through a self-service online portal.

10:30 - 10:40 GMT


10:40 - 12:05 GMT

Competitive Session 1: Digital Strategies

Session chair: Leith Campbell, RMIT University, Australia

Barbara Pisker, Mirjana Radman-Funaric and Zeljko Sudaric

Women in ICT: The Case of Croatia within European Union

Arij Jmour and Nibrass Elaoud

The Strategic Values of Omnichannel Behavior in the Age of Covid-19

Latifa Ghalayini and Dana Deeb

Development of an Intelligent Win-Win Negotiation Model

12:05 - 12:15 GMT


12:15 - 13:15 GMT

Competitive Session 2: Virtual Communities

Session chair: Jean-François Berthevas, Orleans University School of Management, France

Robert Stephens, Longzhu Dong and Ana Maria Soares

The Impact of National Diversity on Task Conflict in Global Virtual Teams: The Moderating Effect of Language Factors

Zeineb Ayachi and Rim Jallouli

Virtual Communities and Wellbeing: A systematic Literature Review and Recommendations for Future Research

13:15 - 13:25 GMT


13:25 - 14:15 GMT
Hamid Mcheick, Université du Québec à Chicoutimi

Keynote Speech

Session chair: Sadok ben Yhahia, Tallinn Univ of Technology

Hamid Mcheick, Université du Québec à Chicoutimi (Biography)

Internet of Things healthcare system for reducing economic burden


Dr. Hamid Mcheick is a full professor in Computer Science department at the University of Québec at Chicoutimi, Canada. He has more than 20 years of experience in both academic and industrial area. He has done his PhD in Software Engineering and Distributed System in the University of Montreal, Canada. He is working on design and adaptation of distributed and smart software applications; designing healthcare framework; and designing smart Internet of Things and edge framework. He has supervised many post-doctorate, PhD, master and bachelor students. He has nine book chapters, more than 60 research papers in international journals and more than 140 research papers in international/national conference and workshop proceedings in his credit. Dr. Mcheick has given many keynote speeches and tutorials in his research area. Dr. Mcheick has gotten many grants from governments, industrials and academics. He is a chief in editor, chair, co-chair, reviewer, member in many organizations (such as IEEE, ACM, Springer, Elsevier, Inderscience) around the world.

14:15 GMT

Closing time

08:45 - 09:00 GMT

Welcoming session

09:00 - 10:00 GMT

Competitive Session 3 : Digital Assets and Blockchain Technology

Session chair: Codruta Mare, Babes-Bolyai University, Romania, and Daniele Marazzina, Politecnico di Milano, Italy

Ennajeh Leila

Blockchain Technology Diffusion and Adoption: Tunisian Context Exploration

Thabo Gopane

An Assessment of Inter Market Volatility and Spillover Dynamics of Bitcoin as a Digital Asset

10:00 - 10:10 GMT


10:10 - 12:00 GMT

Competitive Session 4: Artificial intelligence and data science

Session chair: Gunnar Piho, Tallin University of Technology, Estonia

Kajetan Schuler and Dennis Schlegel

A Framework for Corporate Artificial Intelligence Strategy

Janek Metsallik and Peeter Ross

Testing the applicability of digital decision support on a nationwide EHR

Malek Chebil, Rim Jallouli, Mohamed Anis Bach Tobji and Chiheb-Eddine Ben N'Cir

Topic modeling of marketing scientific papers: An experimental survey

Stefana Cioban

Cross-domain sentiment analysis of the natural Romanian language

12:00 - 12:10 GMT


12:10 - 14:00 GMT

Roundtable Session: Mental Manipulations and Neurotechnology: redefining neuro- and cognitive security


Anton Nijholt , University of Twente, Netherlands (Biography)


Anton Nijholt’s main research interests are human-computer interaction with a focus on brain-computer interfacing, entertainment computing, affect, and humor. He wrote and edited various books, most recently on playful interfaces, playable cities and brain-computer interaction. Nijholt is co-editor (together with Chang S. Nam and Fabien Lotte) of “Brain-Computer Interfaces Handbook: Technological & Theoretical Advances”, published by Taylor & Francis. He is also editor of the 2019 book “Brain Art. Brain-Computer Interfaces for Artistic Expression,” published by Springer.” He is chief editor of the section Human-Media Interaction of Frontiers in Psychology and co-editor of the Springer Series Gaming Media and Social Effects. Nijholt acted as program/general chair of the main international conferences on entertainment computing, multimodal interaction, affective computing, virtual agents, and computer animation.

Aleksander Valjamae, University of Tartu, Estonia (Biography)


Aleksander Väljamäe received his PhD in at Chalmers University of Technology, Sweden, in 2007 and is currently a Research Fellow at Johan Skytte Institute of Political Studies, University of Tartu, Estonia. His psychophysiology research concerns how audiovisual media influence humans on perceptual, cognitive and emotional levels, with particular stress on health/well-being and new applications (Brain-Computer Interfaces, neurocinema, neurotheatre).

He actively participates in art and science projects, e.g., his technical directing of the “Multimodal Brain Orchestra” performance in 2009, Prague or directing neurotheatre performance 'Demultiplexia' in 2017, Brussels. His latest neurocinema show DataWe was produced for Join Research Center of EC in 2019. He is the author of over 30 journal articles and book chapters.


Dr. Anne-Marie Brouwer, TNO Human Factors & Anke Snoek, Maastricht University

Physiological Synchrony for implicitly monitoring attentional engagement in a group

Dr. John Danaher, The National University of Ireland Galway

Algorithmic Governance

Dr. Christoph Guger, g.tec medical engineering GmbH

Extracting hidden information from the brain

Dr. Hugo Silva, IST - Instituto Superior Técnico / IT - Instituto de Telecomunicações

New Technologies for Hyperscanning Beyond the Lab

Dr. Laura Smillie, Policy Analyst, DG JRC, European Commission

Enlightenment 2.0: Technology and Democracy

14:00 - 14:10 GMT


14:10 - 15:00 GMT
Lobna karoui

Keynote Talk

Session chair: Mohamed Anis Bach Tobji, Dean of The Higher School of Digital Economy, University of Manouba

Lobna karoui (Biography)

Resilience in Times of Accelerated Digital Transformations


Dr. Lobna Karoui is an exponential optimist. She believes in a bright Trust Technologies Future and our ability to build it together.

Dr. Lobna Karoui is an Artificial Intelligence Trust Builder and results-oriented with more than two decades experience driving Digital Transformations across industries, sectors and countries. Lobna is a Digital Transformation Director in Tech industry Fortune 500 who helps large organizations thrive in the Exponential Digital Era by harnessing the power of data and AI and bringing digital capabilities to fuel business growth revenues. She is a Google recognized Expert about “Disruption, Empathy and Trust” and one of the 1000 AI experts in the world who signed “Autonomous Weapons: an Open Letter” with Stephen Hawking and Elon Musk.Dr. Karoui was graduate from CentraleSupelec and Yale. As a digital transformer and Tech philanthropist, she is invited as a contributor at Forbes, MIT, Women Forum Economic & society and as a speaker at Harvard University, Stanford, Amazon, Bloomberg.

Lobna Karoui is the President of AI Exponential Thinker with the mission to educate and empower 1 Million young people, horizon 2025, about TRUST Technologies and Artificial Intelligence Opportunities. As a Futurist, researcher and podcast producer, she invites Exponential Thinkers from various organizations such as Google, Amazon, Nvidia, WEF, Harvard Business School to share their visions about the Future of Work and Education in this times of Exponential Technologies.

15:00 GMT

Closing time

08:15 - 08:30 GMT

Welcoming session

08:30 - 09:30 GMT

Competitive Session 5 : Online education

Session chair: Serge Miranda, Université Côte d'Azur, France

Jacqueline Saad Harfouche and Nizar Hariri

Transition to Tertiary Education and eLearning in Lebanon against the backdrop of economic collapse and Covid-19 pandemic

Yvonne El Feghaly, Raymond Bou Nader, and Nizar Hariri

Online Education in Lebanon during the Covid-19 Crisis: An Ongoing Coping Phase

09:30 - 09:40 GMT


09:40 - 10:40 GMT

Competitive Session 6: Digital Transformation

Session chair: Afef Herelli , University of Manouba, Tunisia

Olga Stoianova, Tatiana Lezina and Victoriia Ivanova

Strategic Management for Digital Transformation: pro et contra

Marcela da Silveira Leme and João F. Proença

Digital Servitization as a new research stream: A bibliometric analysis

10:40 - 10:50 GMT


10:50 - 12:15 GMT

Competitive Session 7: Augmented reality and IoT

Session chair: Ismehene Chahbi, University of Manouba, Tunisia

Anton Nijholt

Augmented Reality Humans: Towards Multisensorial Awareness

Kristian Dokic, Domagoj Sulc and Dubravka Mandusic

Collecting big data in cinemas to improve recommendation systems - a model with three types of motion sensors

Esha Esha and Osmar Zaïane

Pairing Tweets with the Right Location

12:15 - 12:30 GMT


12:30 - 13:30 GMT

Closing Ceremony

Closing words : General chair Dr. Gunnar Piho Tallinn Univ of Technology

Best Papers and Best reviewers Awards: Program Chair Dr. Hamid Mcheick, Université du Québec à Chicoutimi

Announcement of ICDEc 2022 , Steering Committee and Host Organization ICDEc 2022 (Mohamed Anis Bach Tobji, Dean of The Higher School of Digital Economy and Vasile Alecsandru Strat , Dean of Bucharest Business School)