Download the ICDEc'program (PDF version)

Monday, 15 April

From 18:00

Welcoming Reception and networking session including traditional Lebanese Dance – Multipurpose Room (Block D – Beirut Campus)

Tuesday, 16 April

09:00 - 09:30

Welcome and Registration

09:30 - 10:00

Opening Session

Organizing Chair: Dr. Mohammad Makki

Steering Committee: Dr. Rim Jallouli and Dr. Mohamed Anis Bach Tobji

General Chair: Dr. Ibrahim Osman

Dean of SoBU at BIU: Dr. Farid Abdallah

10:00 - 10:45
Dr. Stefan B. Bazan, Digital Empowerment Advisor

Keynote Speeches

Dr. Stefan B. Bazan, Digital Empowerment Advisor

The Fake News mechanisms: When the Web goes wrong.

10:45 - 11:15

Coffee break

11:15 - 12:30

Session 1: Digital Transformation

Tatiana Lezina, Olga Stoianova, Victoriia Ivanova and Lyudmila Gadasina (Russia)

Assessment the Company’s Readiness for Digital Transformation: Clarifying the Issue.

Walid El Hoss and Farid Abdallah (Lebanon)

The Impact of Management by Objectives (MBO) on Organizational Outcome in a Digital World: A Case Study in the Aviation Industry.

Nadine Sinno (Lebanon)

The Effect of Digital Transformation on Innovation and Entrepreneurship in The Tourism Sector: The Case of Lebanese Tourism Services Providers.

12:30 - 13:45

Session 2: E-Finance

Mohammad Makki and Mira Abdallah (Lebanon)

Testing the Significance of Artificial Intelligence Investment (AII) in Determining Stock Prices.

Thabo J. Gopane (South Africa)

The Interest Rate Behaviour of Bitcoin as a Digital Asset South Africa.

Rami Al-Sabri (Yemen)

Limitations of Digitizing Trade Finance Services in Yemeni Banking Sector.

13:45 - 15:00


15:00 - 16:40

Session 3: Social Media communication

Hasna Koubaa and Rim Jallouli (Tunisia)

Social Networks and Societal Orientation in the Hotel Sector: Netnographic Study.

Wafa Hamzaoui, Nadine Tournois and Enes Hamzagic (France)

Luxury and mass media: how can brands manage the paradox between luxury inaccessibility and social media communication tools?.

Yamen Koubaa and Fares Medjani (France/ Algeria)

The Return On Investment of Professional Social Networks.

Lina Shouman (Lebanon)

The use of celebrity endorsement in social media advertising and its impact on online consumers’ behavior: the Lebanese scenario.

16:40 - 17:00

Coffee break

17:00 - 18:15

Session 4: Intelligent systems

Hamssa Hasrouny, Abed Ellatif Samhat, Carole Bassil and Anis Laouiti (Lebanon/ France)

A Trusted Group-based Revocation Process for Intelligent Transportation System.

Imed Abbassi, Layth Sliman, Mohamed Graiet and Walid Gaaloul (France)

On the Verification of Data Encryption Requirements in Internet of Things Using Event-B.

Oumaima Mbazaia and Karim Kamoun (Tunisia)

CaRT framework for Semantic Query Correction and Relaxation.

Wednesday, 17 April

09:00 - 09:45
Dr. Nizar Abdelkafi, Head of Unit, BUSINESS MODELS: ENGINEERING AND INNOVATION, Fraunhover Center IMW, Germany

Keynote Speeches

Dr. Nizar Abdelkafi, Head of Unit, BUSINESS MODELS: ENGINEERING AND INNOVATION, Fraunhover Center IMW, Germany

Digital Business Models.

09:45 - 10:10
Dr. Mona Al achkar Jabbour, Head of the Lebanese Information Technology Association, Co-Director of Cybercrime Center

Keynote Speeches

Dr. Mona Al achkar Jabbour, Head of the Lebanese Information Technology Association, Co-Director of Cybercrime Center

General Data Protection Regulation (GDPR).

10:10 - 10:40

Coffee break

10:40 - 11:55

Session 5: E-Commerce & Business Analytics

Emrah Bilgic and Yanqing Duan (Turkey/UK)

Business Analytics and E-commerce: A Literature Review.

Safa Kaabi and Rim Jallouli (Tunisia)

Overview of E-commerce Technologies, Data Analysis capabilities and Marketing Knowledge.

Hassan Choubassi, Sahar Sharara and Sarah Khayat (Lebanon)

Ecommerce and commodity fetishism: Violence in new media marketing.

11:55 - 13:35

Parallel Sessions:

Session 6: E-learning & cloud education

Kristian Dokic, Tomislava Lauc and Bojan Radisic (Croatia)

Toward Information Overload: Measuring Visual Activity in Teaching Materials Production

Rabeb Mbarek (Tunisia)

A Reflection on E-learning Effectiveness in Tunisia

Dina Shouman and Levon Momdjian (Lebanon)

Deeper Learning versus Surface Learning: The SAMR Model to Assess E-Learning Pedagogy

Say Arem, Ben Zammel Ibticem and Najar Tharwa (Tunisia)

Knowledge Acquisition via E-learning; the case of the Tunisian Context

Session 7: E-commerce & Digital Economy

Rim Haidar, Nizar Hariri and Racquel Antoun- Nakhle (Lebanon)

Transparency in the e-journals market: Controlled preferences and altered rational choices

Mohammed Rawwas and Mathew Bunker (USA)

Website Adoption Process: A Theoretical Model and a Validation

Rania Abouyounes (Lebanon)

Going Viral: Elements That Lead Videos to Become Viral

Yasmine Jarikji, Bassam Hussein and Mohamad Hajj-Hassan (Lebanon)

A Quantitative Model for Replacement of Medical Equipment Based on Technical and Economic Factors

13:35 - 14:45


14:45 - 16:00

Parallel Sessions:

Session 8: Data Science

Kenza Rziga, Mohamed Aymen Ben Hajkacem and Nadia Essoussi (Tunisia)

A New Spark based K-means clustering with Data Removing Strategy

Stuart Barnes and Richard Rutter (UK / Kuwait)

A Framework for Facial Image Analytics Using Deep Learning in Social Sciences Research

Eya Chtouka, Wided Guezguez and Nahla Ben Amor (Tunisia)

Reinforcement Learning for New Adaptive Gamified LMS

Session 9: Digital marketing

Mourad Touzani and Ahmed Anis Charfi (France)

Motivations and inhibitions behind the adoption and continuous use of IoT wearable devices: exploring and comparing three major frameworks

Caroline Kassably (Lebanon)

Marketing Strategies in the Age of Technology

Mouna Karoui Daoud and Imene Trabelsi Trigui (Tunisia)

Smart packaging: Consumer's perception and diagnostic of traceability information

16:00 - 16:20

Coffee break

16:20 - 17:35

Session 10: Digital Business models

Claudia Vienken, Nizar Abdelkafi and Cyrine Tangour (Germany)

Multi-sided Platforms in the Sharing Economy - a Case Study Analysis for the Development of a Generic Platform Approach.

Lino Markfort, Sebastian Haugk and Cyrine Tangour (Germany)

So you want to be a Platform: Where to Start?.

Cyrine Tangour, Marc Gebauer, Herwig Winkler and Luise Fischer (Germany)

Digital business model innovation opportunities for big pharmaceutical companies - A cluster analysis.

17:35 - 18:15

Closing Ceremony (Mercure Amphitheatre)

Announcement of the ICDEc 2019 Best Paper and Reviewer Awards: Dr. Mohamed Anis Bach Tobji

Announcement of ICDEc next edition's host university: Dr. Rim Jallouli

Final word by conference organizer: Dr. Mohammad Makki

19:00 - 22:00

Gala dinner

Thursday, 18 April

09:00 - 12:30

Cultural tour: Trip to Jeita Grotto