Program

NB: This is a preliminary Program

Thursday, 3 May

09:00 - 10:00
 

Welcome and Registration (BBS hall)

10:00 - 10:30

Opening Ceremony (Mercure Amphitheatre)

Opening and welcome speech by Dr. Yamen Koubaa, ICDEc 2018 General Chair

Opening and welcome speech by Dr. Rim Jallouli, ICDEc General Chair

Opening and welcome speech by Dr. Farid Abdallah - Dean of School of Business at BIU, ICDEc 2018 Sponsor

10:30 - 11:30
Mr. Luc Pontet, Deputy director of Brest Business School, France

Keynote Speeches

Mr. Luc Pontet, Deputy director of Brest Business School, France

Cloud Education.

Mr. Ronan Pichon, Deputy president of Brest Métropole

Mr. Ronan Pichon, Deputy president of Brest Métropole

Brest City's digital transformation.

11:45 - 13:15
 

Lunch at Patio

13:15 - 13:30
 

Free Time

13:30 - 15:10

Competitive session I: Digital Marketing (Room 154)

Rihab Mhimed and Meriam Belkhir (FSEGS, University of Sfax, Tunisia)

The role of content marketing strategies in traffic generation: A conceptual model development.

Inga Fischer (TH Köln, Germany)

Exploring Readers' Perception of Professional Blogs.

Daoud Mezghani Ines and Meddeb Marwa (ISET'COM, Tunisia)

Social Marketing in Tunisian public health: Case of Sahtek.

Emna Haddar and Meriam Belkhir (FSEGS, University of Sfax, Tunisia)

The practices of nonprofit organizations in the new age of social media: A qualitative study of donors' receptiveness.

15:10 - 15:40
 

Coffee break

15:40 - 16:40
Dr. Anton Nijholt, Univ. of Twente, Netherlands

Keynote Speech (Room 151)

Dr. Anton Nijholt, Univ. of Twente, Netherlands

Making Smart Cities Playable.

16:40 - 17:00
 

Free Time

17:00 - 18:30

International Networking Session (Room 154)

Dr. Denis Harrington, Head of Graduate Business, WIT School of Business, Waterford, Ireland

Mr. Oybek Norinbaev, Deputy Minister, Ministry for Innovation and Development of the Republic of Uzbekistan

Dr. Ayman Al Falou, Director of research in ISEN Bretagne

Dr. Krishna Koppa, Jain University, India

Dr. Ines Mezghani, Director of studies in ISET'COM, responsible of the DIGITAL'COM program, Tunisia

Dr. Yamen Koubâa, Brest Business School, France

Dr. Anton Nijholt, Univ. of Twente, Netherlands

Dr. Rim Jallouli, University of Manouba, Tunisia

18:30- 20:00
 

Banquet at Patio (Courtesy of The International University of Beirut BIU)

Friday, 4 May

08:00 - 08:20
 

Welcome and Registration (BBS Hall)

08:20 - 10:00

Competitive session II: E-Banking and competitive intelligence (Room 154)

Thabo Julian Gopane (University of Johannesburg, South Africa)

The likelihood of Financial Inclusion in e-Banking: a BiProbit Sample Selection Modeling Approach.

Jihene El Ouakdi, Khira Alimi and Dorra Guermazi (ESEN, University of Manouba & ISAEG, University of Kairouan, Tunisia)

Banking Development, Governance And Innovation.

Karima Dhaouadi and Fatma Turki (ISCAE, University of Manouba, Tunisia)

Competitive Intelligence in the Tunisian Start-Up Companies Belonging to the ICT Sector in Tunisia.

Masayuki Maruyama (Japan)

Legal Issues with the Digitalization of the Travel Industry in a Borderless Era: Problems with Overseas Travel Companies Doing Business in Japan.

10:00 - 10:20
 

Coffee break

10:20 - 12:00

Competitive session III: Information System Technologies (Room 154)

Tasnime Omrani, Rhouma Rhouma and Layth Sliman (ENIT, University Tunis El Manar, Tunisia & EFREI, Paris, France)

Lightweight cryptography for resource-constrained devices: A comparative study and Rectangle cryptanalysis.

Rabii El Beji, Saidi Marwa, Houcemeddine Hermassi and Rhouma Rhouma (ENIT, University Tunis El Manar, Tunisia)

An Improved CNN Steganalysis Architecture based on Catalyst Kernels and Transfer Learning.

Marwa El Abri, Philippe Leray and Nadia Essoussi (ISG, University of Tunis, Tunisia & Polytechnique Nantes, France)

DAPER joint learning from partially structured Graph Databases.

Ons Jabnoun, Hadhemi Achour and Kaouther Nouira (ISG, University of Tunis, Tunisia)

An Adverse Drug Events Ontology Population from Text using a Multi-Class SVM based Approach.

12:00 - 13:30
 

Lunch at Patio

13:30 - 13:45
 

Free Time

13:45 - 15:50

Competitive session IV: E-Learning, E-Government and E-health (Room 154)

Rabeb Mbarek and Ibticem Ben Zammel (ISCAE, University of Manouba, Tunisia)

E-Learning Effectiveness: a Survey in Two Tunisian Higher Education Establishments Using an Educational Platform.

Ibticem Ben Zammel, Tharwa Najar and Afef Belghith (ISCAE, University of Manouba, Tunisia)

Determinants of E-Learning Effectiveness; The Case of Tunisian Virtual School of Post Office.

Chaima Chaieb, Hadhemi Achour and Ahmed Ferchichi (ISG, University of Tunis, Tunisia)

E-Government and Social Media in Tunisia: An Empirical Analysis.

Olfa Ammar, Safa Garbout and Imene Trabelsi Trigui (Marketing Research Laboratory, Tunisia)

Co-design and chronic regulatory focus: a cross-cultural study and suggestions for future e-marketing practices.

Sang Jun Kim, (Faculty of Business Administration Kindai University)

Fundamental Research for the Development of International Tourism in Rural Areas of Japan.

15:50 - 16:00
 

Free Time

16:00 - 16:20
 

Coffee break

16:20 - 17:20
Denis Harringthon, Head of Graduate Business, WIT School of Business, Waterford, Ireland

Keynote Speech (Room 151)

Denis Harringthon, Head of Graduate Business, WIT School of Business, Waterford, Ireland

Trends in emerging technologies for executive development and education- exploring the competencies and resources required to teach and learn in a new digital environment.

17:20 - 18:00

Closing Ceremony (Mercure Amphitheatre)

Best paper award, best reviewer award, Tunisian Sweets

Announcement of ICDEc next edition’s host university, (Mohammad Makki-Chair person of Economics Department at BIU)

19:00 - 22:00
 

Dinner at Aux Tours du Château Restaurant (3 Boulevard des Français Libres, 29200 Brest), Courtesy of Brest Business School, ICDEc and The International University of Beirut BIU

Saturday, 5 May

09:00 - 12:30
 

Cultural tour: visit of Chateau de Kerjean (The bus leaves from downtown Brest (Place de Liberté) at 9 am and drops you back at 12h30 - 1 pm)